September 3, 2021 
The world is growing, opportunities are growing and your business can grow with all this growth.
As per the predictions and current data, cross-border eCommerce is becoming a trillion-dollar market. But this market is only fulfilling 20 percent of its potential and only catering well to a small portion of customers.
One of the primary reasons for such a graph is the cross-border problems related to payments. But recently, many new payment gateways have opened to facilitate this void in the market.
According to the global metrics, the value of cross-border eCommerce will increase by 25 percent a year. The best part is that this cross-border business leverages all retailers and manufacturers of all shapes and sizes.
With all the above points in mind, let us dive into the topic, i.e., 5 ways to attract global clients from a cross-border eCommerce initiative.
Overcome the language barrier
People worldwide prefer to buy from a website that supports content in their native language.
So by keeping that in mind as an international business, you should make sure that your website caters to the content or has a translation feature in the country’s local language.
According to the stats, 80% of the international buyers buy products from a site with native language support. According to other stats, 60 % of the international buyers do not buy from an English-only site.
So if you are an international retailer or manufacturer or aiming to be so, always have your website with multiple language supports.
If not all, you should still emphasize the native language of your business area and the popular ones.
Your content should Align with the native culture
“All hats and no cattle ” this expression might not go well with you, or you might find it stupid, but for a Texas person, it makes perfect sense.
So that proves the point that what’s a common expression in a part of the world might make no sense for the other.
Hence, as a marketer, when you are presenting the same content for different parts of the world, you should research making it sound native.
Rather than translating your product descriptions, offers, and other words by word, try to make them relatable for relevant demographics.
Do the research and learn how the culture of that country can create an opportunity for your product.
To make it even simpler, “what’s important for Chinese people should dominate your product marketing and presentation strategy in China.”
If the internet is your marketplace, then it should function well
You should never forget that it doesn’t matter how good your products are if people can’t access them well on the internet.
Your website speed and access are as crucial as your product and even sometimes more important than it.
If people cannot access your product well on the internet, then they will not buy it. So make sure that your website abides by the protocols a specific country has for a smooth run.
Also, make sure that your website has the content uploaded and maintained in such a format that It will perform well even in places with lousy connectivity.
Customer Support is a great people pleaser
Remember the last time you interacted with excellent customer support? You were so satisfied, weren’t you?
So, that’s the same for all the people and places in the world.
People are automatically attracted to services and products that have excellent customer support.
No one wants to spend hours figuring something out, and everyone loves to have someone on call who can instantly resolve the issue.
Moreover, all the big international eCommerce brands have excellent customer support, and they thrive on it. People consistently choose them over others because they know that someone is there to resolve all their queries.
So in cross-border eCommerce, good customer support will take you places.
It will enhance your reputation exponentially and also ensure customer retention.
More payment options mean more sales
Many eCommerce businesses are losing a lot of business because of the limitations of payment gateways. The problem is similar in both domestic and international circuits.
So as a marketer involved in cross-border eCommerce, you should aim to have multiple payment gateways for your customers.
Your payment gateway preferences should also be chosen according to the liking of your customers and the specific demographic.
To make it simpler, you should make sure that you have payment gateways that are popular in the region in which you are promoting your products.
To make it even more straightforward, you can take the example of India, where people are still not so comfortable with online payments and electronic payments. In India, the majority of people will go for eCommerce which provides the cash on delivery feature. More than logic, it’s like a trust issue, and it’s the same with all parts of the world.
In Conclusion
Cross-border eCommerce is becoming more significant daily; hence, if you want brand recognition internationally, you need to keep yourself updated with the international customers’ demands. As it’s said, “your product is only as good as the customers you have got.”
Indulge in cross-border eCommerce with Vinculum. With the framework which has helped thousands like you to sell online to cross border clients and never have to worry about the ifs and buts. So, join us and we will introduce a market called the world.
