November 16, 2021 
With a surge in D2C sales, it is no surprise that most enterprising manufacturers, in fact, legacy brands are switching to the business model.
Here is a help to get you onboard with D2C and leverage the opportunity with minimal risk than ever.
1. Solve a problem.
Holding the legacy over the product, DTC brands have the leverage to simplify the complex shopping experience. You have the idea, you promote it well, and you get to increase your customer database with your unique approaches to selling.
2. Select a product that is used every day.
When you switch to D2C, you have the liberty to sell whatever you wish to produce keeping in mind the needs of the consumer. Well, that also means you can work on manufacturing an everyday used product but innovate on the selling process to stand apart from the rest. One best example suited to this is Harry and Billie in grooming care who have come up with innovative ways to sell razors and build strong branding.
3. Offer an impeccable return policy.
One of the challenges of eCommerce is conveying your brand idea to the users who cannot touch or view or try your products. In many verticals particularly home furnishings, apparel, there is a challenge in converting brand loyalty to brand affinity. If you want to stand apart from others in the same vertical, grab the leverage to offer a customer-friendly return policy that concerns customers only. While they are buying your products or services, they should not be worried about the product quality and return policy.
4. Collaborate with influencers.
Collaborating with influencers is a great way to straightaway get into the mind of your target audience. When you jump into the D2C model, collaborating with influencers can actually help you get an audience. Make sure that the influencer you pick resonates with your target audience.
5. Create an experience on your digital property.
Having a website that speaks about your brand can help you earn your audience’s interest. Create a buying experience that is easy and works for you, and let you engage in a long run with your target audience.
6. Use creative marketing channels.
First thing first, you need to have a powerful brand proposition. Social media platforms can incredibly be helpful in telling your brand story. Use marketing channels to influence your brand appearance on social media.
Email marketing: Use this opportunity to offer in-depth deets about your brand when your shoppers are willing to know about who you are.
Content marketing: Content marketing can really help reach out to your customers and pay attention to their wants. Create trustworthy content which educates them about who you are and what you trade.
7. Allow customers to review and feedback on your products.
With changes in purchasing power of the customers, the need for feedback and reviews has been a trustworthy approach in earning brand loyalty. Reviews about your products can be a second close to strengthening customers buying decisions especially in certain verticals like apparel, homewares, skincare, and cosmetics.
Words from Vinculum
Selling your products directly to customers without any intermediaries can be stressful for you initially. But once you have built your audience, it can amplify your profit margins succinctly. Let us know if you need any help. Our strategies have superfluously helped the eCommerce business in enabling operations resulting in growth, cost management, and enhanced productivity.
