Vinculum @ IRF 2018: Discussing how Brands can reach customers where they shop

Global retail sales is expected to reach $27 trillion & eCommerce sales will reach $4.058 trillion in 2020. Today, omnipresence is no more an option for Brands and Retailers, it has become an immediate imperative. Customers are more concerned about the Brand than the channel they are buying from. They expect a seamless and unified shopping experience across all offline and online channels. This poses a great challenge and an urgency among retailers on how to provide an Omnichannel experience to the customers that is personalized but not intrusive.

India Retail Forum, IRF is one of the India’s premier annual event for the retail and eCommerce industry; a two-day conference where retail brands learn, grow, shop and experience the future of retail.

Vinculum Group, a leading cloud-based order management, and fulfillment solutions company participated at the India Retail Forum 2018 held on 5th and 6th September at The Renaissance Convention Centre, Mumbai, India. Vinculum founder, Mr. Venkat Nott moderated an exciting panel discussion on “Opportunities and Best Practices for Brands to grow globally” where our esteemed panelists discussed, argued and unboxed the strategies to build great brands and global ventures.

The panel members were Vishak Kumar (CEO, Madura Fashion & Lifestyle, Aditya Birla Retail), Ajay Kapoor (President, Fabindia), Mohit Khattar (CEO, Baskin Robbins, Graviss Group), Adam Devey Smith (Managing Partner, One Off – Bentel), Sumeet Yadav (CEO, Longchamp India, DO IT Retail Brands), Uma Talreja (Chief of Marketing & Customer Officer, Shoppers Stop) and Sachin Jain (President, Forevermark, a part of De Beers).

While addressing about the brands going international, Sumeet Yadav of Longchamp India said, “Brands don’t need to change their DNA while going across borders.” Uma Talreja of Shoppers Stop emphasized on marketplaces being helpful for a brand to take entries into new markets. Vishak Kumar of Madura Fashion & Lifestyle shared his insights and said, “Technology has solved very big problems for us”. It has helped us to decrease the leap time for delivering goods and hence has provided a seamless shopping experience.”

Key Points Discussed were

• Who is the customer and how the customer buying behavior is changing?
• Going GLO-CAL which means think globally and act locally while maintaining the international standards, focus on the demands of global communities and ethnicities – What are the challenges in achieving this?
• How can brands and retailers be present where their customers shop?
• What does it take for brands to capture customers’ mindshare and make an emotive connect?
• The Millennial generation – their perspective on brands
• How can brands strategize to sell in new geographies – fast and inexpensively?
• International reach for Indian brands – brand-building ideas
• What should be the channels to expand your business – Online, Offline or Omnichannel?
• What are the emerging business models to enable brands to achieve go-to-market in new geographies?
• What are the potential partnerships emerging in the ecosystem and how to leverage them?
• How can Indian brands expand internationally – finding local partners, joint ventures, distribution channels – how have Titan, Nalli, Hidesign, Kama Ayurveda, Lakme, Café Coffee Day, Bira .. done it?

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