September 18, 2019 
The world of omnichannel eCommerce is thrilling! You can reach a global audience across various digital and physical touchpoints, building a seamless brand experience. But with this freedom comes complexity – managing product data across multiple channels can be a nightmare.
Here’s where Product Information Management (PIM) becomes your secret weapon. PIM centralizes all your product information, ensuring consistency and accuracy across every channel – online stores, marketplaces, mobile apps, and even physical stores. Imagine the time saved, the efficiency gained, and the happy customers you’ll create with flawless product information!
Why eCommerce Retailers Need a PIM Solution:
1. Improve Quality of Data
Many online retailers resort to adding minimal descriptions to their new products. Paying employees to create new product descriptions can be costly. Instead, create a single, unified voice and accurate specifications for your products with innovative algorithms and a centralized datasheet.
At Vinculum, our Automated Catalog System creates a synchronized online/offline catalog of your existing products. Edit and delete product descriptions or on-board new products with a single, streamlined system. This saves you time and ensures accuracy across all channels.
2. Upgrade Your Customer Service Model
With your Product Information Management software, you can also upgrade your customer service experience. With streamlined data, you can personalize your e-commerce platform, connect customers with relevant reviews of products on other channels and instantly update any incorrect or misleading information on them.
When a customer has a complaint, you can quickly respond to it and handle the situation. Many complaints stem from misunderstanding of the product details or previous customer reviews. When you respond to this complaint, you can assess whether the misunderstanding was valid. A valid complaint about your product information can be quickly resolved using your PIM system to update information across all your channels.
Create emotional connections through your omnichannel loyalty programs. Whether you wish to create unique programs for each channel or connect each one for a unified branding strategy, our PIM keeps you in control of your customer satisfaction.
3. Increase Your SEO Ranking
After you’ve invested in a premium category description or product description, you need to manually enter it into your page and look for relevant links for cross-selling. Instead, a PIM system manages all of that for you. Your PIM solution to struggling SEO rankings is an increase in page density, enriched product details and overall support that promotes increased traffic.
4. Add Channels Easily
After you’ve successfully implemented your PIM system, you may experience growth. As your business grows, you can use your software to add new channels to your expanding marketplace. Whether you’re branching out into new products or simply selling your quality products to a new audience, PIM software makes on boarding easy.
One way this works is through centralized fulfillment. Whether a customer orders online or in store, a PIM solution uses a complex algorithm to find the nearest location of their product. If your newest store location doesn’t have the necessary stock to fulfill the order, you’ll receive the ordering information to ship it from the nearest location to cut down on costs.
5. Streamline Your Business
As online retail continues to be a global experience, you need dynamic ways to provide localized support in the form of currency conversions and translation services. A PIM solution allows you to create localized information that ensures your products are available to any interested buyer. Don’t let your language or currency information drive away customers, but offer a diverse market the accurate sales information they need to make an informed purchase.
6. Create a Data-Driven Model
Behind the scenes, a PIM system works hard to create detailed analytics for a variety of decisions. Manage your warehousing, inventory and sales easily on a single system. Whether you’re offering innovative images and graphics for your products or looking to track your expenses and sales and compare this quarter to the previous one, a PIM gives you the tools you need.
Analytics and data spreadsheets are integral components to the efficient operation of your business. You can use your system to manage your finances and easily determine which products sell more effectively than others. This is particularly relevant if your goods have a short shelf life or your company handles a range of seasonal items.
An Endless Aisle solution prevents these issues and reduces the risk of lost sales due to missing or out-of-stock items. From multiple brick-and-mortar locations to a wide range of e-commerce channels, sync your stock with a PIM.
Implement Your PIM Today
Discover how our Vin PIM strategies can help you grow your business. From eCommerce to various stores across the nation, keep track of all your sales channels, inventory and sales descriptions with one convenient digital management system.
If you need more information about PIM software, or if you’re ready to get started with streamlining and growing your eCommerce store, contact Vinculum today.
At Vinculum, we offer a wide range of strategies, software and assistance in creating a successful omnichannel retailing experience that reaches your intended audience all across the globe.
