June 2, 2022 
The Middle East acts as an e-commerce market hub for online businesses after the pandemic has touched every corner of the world. It acts as a magnet to the Middle East market to enhance the sales funnel in a juggernaut way. A survey conducted by Bain & Company mentions that the E-commerce business model in MENA is assumed to touch $28.5 billion by the end of 2022.
With the evaluation of the technology, the online trends of purchasing the brand products have been rising high, and the shopper’s demand keeps on changing as per the latest model or version of the brand products drastically.
The best way to expand the business is by selling the brand products on another platform like Amazon for sales purposes. Amazon works as an excellent online shopping site in UAE, collaborating with the local store. In this article, you will learn how to leverage the growth of the brand products and deliver the right kind of facilities to serve the customer’s purpose at their doorstep in real-time.
Amazon sells in the Middle East.
MENA regions are one of the best marketplaces to attract a massive crowd significantly. These days Amazon is grabbing the market in a significant way and has become one of the leading e-commerce business models. Amazon has collaborated with Souq, the local online site in Dubai, to grow in the market for long-term profits.
As per the report by Podean, Amazon UAE touched 43.6% of the buyer in 2020, whereas KSA mentions that Amazon Saudi Arabia clocked 64% of the shoppers in its online retail store.
Online sells on Amazon, and it’s an advantage.
The advantages that Amazon comes out in marketplaces are mentioned below.
Order Fulfillment support
Amazon has its order fulfillment support model to reach out to the end-user in logistics to flourish business at an affordable rate.
- Exposure
E-commerce businesses these days get easy exposure to the market as they contact multiple buyers for the brand’s popularity.
- Promotions
For the sale of the products, Amazon comes out with offers, discounts, and advertisements or campaigns for the effects significantly.
- Transaction
Amazon deals with the best transaction pattern to follow the further processing of the work. The payment is safe and secured to get rid of cybercrimes or fraud for the easy accessibility of the workflow.
- Payment options
There are multiple payment options like bank transfers, invoices, credit cards, e-wallets, and many more for the transaction of the amount in a quick fast way.
- Listing of the products
The businesses are listed along with their brand products for easy to go. They even maintain the infrastructure of the e-commerce business model in a broader way to enhance the sales channel in the market.
What are the steps to sell on Amazon in the Middle East
- Select your business category
Before registering yourself on Amazon, you must know what type of brand products you want to deal in. There are two ways to make sales on Amazon. You can act as a brand owner and manufacture and sell your development as a private label, or you can resell a brand product already in the market to list it on Amazon.
If you choose the first category, you have to get a logo maker, along with the branding elements, company information, and other relatable information.
- opt for the best fulfillment strategy
As a business owner, you must know which order fulfillment strategies best suit your business model. Amazon comes out with two fulfillment strategies. First, as a business owner, you can take the sole responsibilities for selling the brand products, including managing the delivery of the products in real-time and inventory. Second, let Amazon takes the responsibility from picking, packing, and labeling to shipping with the help of Fulfillment by Amazon (FBA).
- Registration
Once you decide to sell with the help of Amazon, your next task is to register on the same channel in a legalized way. Amazon undergoes two models. The first one is the professional, and the second one is the Individual. As a business owner, choose your wise and finish the registration part by filling in the following details:
- Phone number
- Email address of business or Customer account Amazon
- Government-issued IDs
- Bank account details:
For Individuals: Either you can submit the credit card statement or recent bank account statement.
For businesses: If you are the owner, you only need a trade license or a Power of Attorney if you are a legal representative.
The process is relatively easy to get registered over Amazon and magnificently start your sales. The e-commerce business model is quite trending to generate huge profits and attract a massive crowd toward the brand products to hike the sales in the market for long-term growth and publicity of the products. The D2C business strategies are booming the market using integrated software and tools to make the workflow easy going with less human effort. The use of software minimizes the manual task and human error to manage the process diversely.
