Global Expansion Strategy: Investigating the Success of BIBA's Market Expansion with Omni-Channel Solutions.

The challenge and how Vinculum helped

BIBA faced a multitude of challenges in its pursuit of a global expansion strategy. Maintaining a unified view of inventory across global locations proved difficult, leading to issues with stock regulation, particularly in ensuring consistent quality. Coordinating inventory across various platforms, including websites, marketplaces, warehouses, and stores, posed a complex logistical challenge. Additionally, managing inventory procurement from multiple vendors and integrating data with SAP for accurate information presented significant hurdles. Implementing effective omni-channel solutions and integrating with Salesforce Commerce Cloud for smooth operations were also challenging tasks.

However, Vinculum provided tailored solutions to address these challenges. From implementing a streamlined system for synchronized SKU management to facilitating location-based order fulfillment and integrating SAP for finance management, Vinculum’s solutions significantly boosted operational efficiency, resulting in a 95% increase. Moreover, with dynamic transporter allocation and Vin FBS for store orders, BIBA experienced a two-fold increase in GMV.