CASE STUDY -
How Skechers gained up to 15% of sales by going Omnichannel
15%
More Sales
100%
Omnichannel Ready
Zero
Touch Shopping
The challenge and how Vinculum helped
Skechers was facing the loss of sales from the store in absence of inventory availability during customer walk-in. This escalated the need for integration between webstore, offline stores, and central warehouse. In addition to that, post-COVID No-touch shopping for customers was the new normal that needed to be implemented. The following solutions were given by Vinculum –
- Omni OMS Engine integrated with Magento Web Stores for pulling orders and Ginesys POS to fetch inventory from warehouse and each store
- Vin Reco, the payment reconciliation platform is implemented to reconcile sales commission for COCO/ franchise stores
- Endless aisle app, with no-touch shopping introduced which allows product catalog at walk-in customer’s own mobile phone to browse and choose product
- Enabled Buy Online & Ship from Store, Buy online, and Pick from Store via Endless Aisle thereby making omnichannel ready
“On Behalf of Skechers, I am very thankful to Sumit Karranji, Sales Head – Vinculum for reaching out to us whenever needed and ensuring a successful implementation of the project. I am equally delighted with the diligent effort of the Project team - admirably led by Amit Mohan along with Rishab Patre and Harshad Vagdoda to develop a custom reconciliation platform.“
Skechers , Head-IT
What’s in the case study?
- Customer background and the challenges that the customer faced
- Project deliverables explaining the solutions implemented by Vinculum
- Business outcomes after successful implementation of the product
- Results and functional benefits achieved by the customer
