Today’s shoppers are always connected. They want to browse online, research offline, touch and feel the merchandise in the store, get the purchase delivered home, picked up from a store/nearby location, or reserved at a location of their choice.
The challenge for Online and Offline retailers today is to create a compelling shopper experience across channels.
In order to address the rising customer needs for an Omnichannel shopping experience, online brands are going offline, and offline brands are branching into eCommerce.
This Offline – Online – Offline continuum throws up multiple collaboration opportunities for the entire ecosystem.
Vinculum is partnering with ETRetail to talk opportunities for Online and Offline retailers in a webinar on Thursday, September 8, from 03:00 PM to 04:30 PM IST. The webinar will offer expert advice from Venkat Nott, CEO, Vinculum Solutions, Raviraj Rodrigues, Supply Chain Head, Wildcraft, and Niket Anand, Associate Director of Product Management at Tolexo.
Panelists will examine key trends in the industry, and offer strategic insights into how Retailers and eTailers can leverage technology to enable their Omnichannel/Online-offline initiatives.
8th September 2016
03:00 pm – 04:30 pm IST
Key Takeaways:
- O2O transformation: How to get the best of both Online & Offline Worlds
- State of the Industry & Key Trends
- Case studies: Strategic Online-Offline & Omnichannel initiatives
- Challenges in the existing IT landscape & ideas to overcome them
- Offline-Online-Offline Continuum: Is it a strategic fit for your business?
For further details, contact us at [email protected]