July 29, 2022 
One of the critical components of omnichannel order fulfillment is speed. A recent Mckinsey study found that when delivery times are excessively long, nearly half of multichannel customers will buy elsewhere. Brands like Amazon began with an 8-day delivery horizon in the early 2000s, accelerated to two-day shipping by 2015, and even same-day deliveries in select areas by 2019. This was done to meet rising customer expectations.
Omnichannel’s use of dynamic package routing has revolutionized order fulfillment. In addition to using their storefronts for order fulfillment, brands don’t merely follow a straight line from the warehouse to the customer. The best omnichannel operations can fulfill orders within two hours after the customer’s purchase.
Benefits of Omnichannel Order Management
All orders inside the company are coordinated via omnichannel order management, which also provides access to customer, order, and inventory data across channels. Here are a few of omnichannel order management’s most important advantages.
- Faster delivery at a lesser price: By using neighboring warehouses and shops, brands may deliver to their end customers more quickly and for a lot less money.
- Numerous buying channels: Omnichannel gives clients a plethora of possibilities. Customers can shop as is most convenient for them: online, in-store, or online and pick up in-store.
- Personalized shopping experience: A shopping experience specifically tailored to each client’s demands and assures ease is provided by brands thanks to a 360-degree view of each customer.
- Real-time visibility: Omnichannel makes inventory visible across channels and helps brands to give customers up-to-date, accurate information.
- Empowers employees: Employees are empowered by omnichannel OMS, which provides them with access to information about current inventory, availability, and purchasing patterns. As a result, they can serve their clients better.
How to Tackle the Same-Day Delivery Challenge
Same-day delivery is now considered a standard practice across numerous businesses and among sizable urban client bases. Providing a more adaptable and agile supply chain support and optimal omnichannel approach can assist in addressing the difficulties of same-day delivery. Retailers can guarantee closer proximity to their consumer groups thanks to their extensive network of stores. With the proper IT and automation support, businesses can coordinate their channel strategies to provide the quickest fulfillment.
The changing role of physical stores
In-store purchasing is still popular even though online shopping has significantly increased during and since the pandemic. Brands must reconsider the function of their physical infrastructure because it might serve as a strategic asset for same-day shipping. They can then keep their present layouts, completely change into dark stores, or develop a combination of the two. Additionally, stores are essential in helping clients develop a brand identity and gain first-hand product experience.
Physical stores maintain a seamless and fluid consumer experience across channels and are a crucial component in channel integration. Senior executives from the ten major North American retailers claimed in a recent Mckinsey survey that e-commerce sales in regions with a physical presence increased more during the pandemic than those without brick-and-mortar stores.
Is Omnichannel the Future of Retail?
Customers are becoming increasingly accustomed to innovative fulfillment concepts like BOPIS (Buy Online Pick Up In-Store) and the Click and Collect model, allowing customers to place an online order and then stroll into a nearby store to pick up their order. Omnichannel commerce provides unparalleled levels of CX, ease of use, and adaptability.
By providing messages and services that are highly tailored, omnichannel places the individual client at the heart of all e-commerce activities. It gives marketers a fantastic chance to gather more information and monitor consumer behavior
across distribution channels. Better company decisions and more successful strategies are the results of this.
Because the activities rely on a single, centralized database, omnichannel offers customers a uniform and coherent purchasing experience while ensuring improved customer service. The buyer can investigate the goods on a variety of channels of distribution to get the same information, regardless of where they ultimately decide to buy. The highest levels of customer satisfaction are guaranteed due to the seamless CX.
The omnichannel retail strategy also contributes to shorter supply chains, significantly saving overall prices, emissions, and distance. Therefore, omnichannel is the proper step in the direction of sustainability and can assist companies, sectors, and geographical areas most sensitive to environmental effects over the long term.
Undoubtedly, omnichannel offers a glimpse into the future of retail. An ecosystem of cutting-edge technologies, like Distributed Order Management (DOM), will develop as it develops. DOM systems are computer programmes that coordinate numerous operations and automate tasks, including order splitting, order routing, shipping, forecasting, and inventory control. These solutions will support the concept of omnichannel and advance e-evolution commerce.
