September 27, 2017 
Vinculum Group, a market leader in enabling omnichannel retailing with SaaS-based products, participated at the India Retail Forum 2017.
Date: 19-20 September 2017
Venue: The Renaissance Convention Centre, Mumbai, India
India Retail Forum, IRF is one of the prestigious events in the country for the eCommerce and retail industry. It is a two-day conference that aims at paving the way ahead and celebrating the growth of retail.
The growth of the eCommerce industry and online sales has pushed the retail store owners to develop and think of innovative ways in order to attract, convert and retain customers. The convenience of online commerce is attractive, but traditional brick-n-mortar stores still have strong appeal and huge potential. This has created a huge obstacle for eTailers and retailers on how to provide a seamless omnichannel experience to their customers that is personalized and not intrusive in the customer’s buying journey.
Vinculum Founder, Mr. Venkat Nott moderated an exciting panel discussion on “O2O – What does it take to win the Omni-Channel War”– where the best of online and offline clans discussed, argued, and unboxed the strategies to unlock the new revenue streams.
The panel members were Jaineel Aga from PlanetSuperheroes, Mike Ghasemi from IDC, Pallav Atreja from MAS Holdings, Pooja Maheshwari Salwan from Reliance Retail, Riya Kalra from Candyskin, Shivani Poddar from FabAlley, Souvik Banerjee from TataCliq, and Meheriar Patel from The Mobile Store
Key Discussion Points were:
- Products that sell better online
- Customers preferred channels of shopping
- How successful brands sell online
- Managing brand promise on online marketplaces
- Selling luxury products on marketplaces
- Marketplaces that retailers can collaborate with
- Challenges for online retailers in setting up stores
- How can brands unlock cross-border eCommerce
Seamless shopping experiences are the key mantras of Retail, and, being able to achieve so creates the required in-roads into the consumers’ minds, needs, and wallets. Vinculum has been at the center of creating such experiences with its suite of products and 100+ integrations for leading retailers and eTailers globally like PrettySecrets, Nykaa, Wildcraft, The Mobile Store in India, SM Retail in the Philippines, Popular Bookstores in Singapore to name a few.
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