February 10, 2018 
With a rapid change in the retail industry, it is no more about online vs offline. Whether you are brick and mortar or an eTailer, you need to know how to converge these two (online and offline) platforms to bring a more consistent and seamless experience to your customers.
What exactly Omnichannel Retail is?
Omnichannel retail is a multi-channel retailing approach, which offers the ability to retailers to provide the consistent experience to customers by converging their ‘offline and online’ channels. Omnichannel retailing is considered as a savior to brick and mortar business and a brilliant booster for the online brands.
According to a study conducted by Flurry “U.S consumers are glued to their mobile screen 5 hours a day.” The fact clearly signifies how mobile and online channels have placed the power in the hands of consumers to choose products from all over the world with just a single click. Thus, to provide an effortless, flexible and high-quality service to the customers, retailers cannot afford to ignore omnichannel as a retailing strategy.
The image below clearly shows how the traditional brick and mortar stores have paved their way towards creating an omnichannel experience where the customer can begin ordering from one channel and can end up buying through different channels.
Why is it the right time to go for an Omnichannel Approach?
Your customers are more omnichannel than omnivores. They want to explore your products online but are more likely to purchase them offline. And, to supersede the expectations of these customers you need to understand their buying behavior and preferences. Thus, omnichannel plays a significant role, be it in the life of consumers or retailers.
Bringing the Omnichannel experience to your customers is not an easy task. But with the right software handling your requirements, it does not have to be hard. To know more on how you can go Omnichannel click: https://goo.gl/QALo57
At Vinculum, we have conducted a thorough research and analysis, thence came up with O2O suite to make the implementation of these strategies easy, be it Pickup from the Store, Click and Collect, Reserve and Collect, Buy Online & Pickup in Store.
Vin eRetail O2O Suite, with its ready integrations with 75+ leading global web stores, marketplaces, and last-mile fulfillment companies, provides a complete set of solution to enable the Offline to Online transformation.
To know more – Request a demo today!
