February 4, 2016 
This is the second post in the PIM series. Click here to read the first post.
Marketplaces such as Amazon, AskmeBazaar, Flipkart, ShopClues, etc., have the daunting task of attracting and retaining customers, and of delivering to them an experience that not only satisfies but also delights.
Take a look at the following images –
PIM software and its unique features make this simpler to achieve – for you, as a marketplace.
De-duplication of data enhances the customer experience as they receive accurate data faster.
Isn’t that great for business?
The business benefits of using PIM are many (read them here), and high-quality data can help boost your business (find out more here).
So is the benefit of Product Information Management solely ensuring high-quality data? Not quite. PIM software also helps you accomplish –
Data De-duplication
Inconsistencies and duplication in data is a pain point for many online marketplaces.
This is because if duplicates are present in your product master legacy, it would not only hamper the customer’s online shopping experience but also unnecessarily increase your data storage cost.
Vin PIM reduces the business risk by eliminating duplicates and erroneous data, ensuring organization follows regulatory compliance with the business standards and industry mandates.
Hierarchy Management
There are two types of hierarchies that you must manage – multiple levels and multi-level.
PIM can manage any number of hierarchy levels across applications. Moreover, it enables a marketplace to list any product across different levels of hierarchy.
If you think this is a little complex to understand, check this out –
Customers need to find your website easy to navigate – which is why the product info is extremely streamlined here.
So, essentially PIM software configures product categories and introduces products at multiple levels of hierarchy.
Additionally, Product Information Management enables filter-based search, which contributes in a big way to shopper ease. The difference is stark –
Thus, Product Information Management software – with its unique features, greatly enhances the look and feel of your online marketplace, enabling you to retain your customers and improve your revenues.
Find out for yourself – Request a demo today!
Any tips or questions for us? Leave them in the comments below.
