March 12, 2020 
Online shopping is one of the most popular virtual experiences one goes through regularly. In fact, as of 2019, about 1.92 billion eCommerce and digital buyers have actively engaged with online shopping. This accounts for about 14.1% sales from the retail purchases on a global level.
This is exactly where the Catalog Management System comes in. Dealing with CMS can be difficult unless you manage to pick out the most user- friendly and effective eCommerce Catalog Management System. As a business owner, you need to be extremely customer-centric and thoughtful for delivering accurate and comprehensive product information.
Remember, if catalog management software is handled well, your brand can show up to a 3X boost in sales.
All About Catalog Management
Catalog Management, popularly known to be one of the most dynamic processes for any retail business. The prime objective here is to manage products with a standardized framework/ format; high quality and consistency in data can be maintained across multiple channels with this amazing tool.
How can Catalog Management help?
eCommerce Catalog Management comprises of several field names which help brands base their catalog on. Some of the most popularly used ones include:
- Product Name
- Price
- Supplier Information
- Description
- Product Details
- Colour
- Sleeve Length
- Fit
- Style Type and others
- Hierarchy
Imagine you had access to an effective Catalog Management System. Would it help you? I’d say Yes; think about it.
eCommerce brands highly depend on the functional aspect of Catalog Management. So, if you are a retail brand or an enterprise too, experts from several industries have recommended best practices to enhance the omnichannel experience for customers.
Let’s investigate best practices for successful eCommerce Catalog Management for your business:
Is your brand following SEO strategies?
As of 2020, Search Engine Optimization is extremely important for your business. There’s intense competition amongst eCommerce brands; this is exactly why SEO matters. Imagine your content comprises all relevant keywords; SEO will boost your product visibility and, help the eCommerce brand to rank for it too.
Pro tips for SEO optimized content:
- Attractive images, user-friendly and simple content
- Content must be search- relevant
- Keep grammar and plagiarism in check
A search engine friendly piece of content will definitely get you more traffic hence, more sales!
What about Product Information Enrichment?
Data, also known as information, plays a huge role in the success of your product. Not only can this be of competitive advantage, but it also leaves a huge impact on sales assets for retail brands like yours or any other enterprise.
Pro tips to make your product information enriched:
- High-resolution images
- Quality descriptions
- Product videos
A good product information system is a lot more than meeting standards; effective use of tools and undergoing catalog management processes is what can boost your sales in no time.
PIMS can help too
Product Information Management, also known as PIMs may seem to be complicated but, is extremely simple; it manages product information effectively! PIMs protects your brand from small glitches and optimizes your brand as a whole. Issues like dealing with the same spreadsheet across departments are taken care of here.
Other major benefits of PIMs for your business include:
- Customize & standardize product information
- Manage, enlist and centralize products
- Give access to relevant teams only, preventing a data-mess
Consistency is the key
No customer is going to enjoy a scattered or irritating website, with no navigations or clarity. The beauty of consistency is that it helps maintain a website, engage audiences optimally, reduce bounce rates and more.
Pro tips to bring in consistency for your brand:
- Try out the right tools like eCommerce Catalog Management
- Optimize content and images
- Use a well-defined SEO strategy
Website Structure Matters
Experts have recommended that a small listing of products can help customers engage well. In fact, users hate a complicated website irrespective of a mobile or desktop version of the same. Categorization of product lists can make the customer think twice before they make a purchase; you really do not want that happening!
It is recommended for your business to know its size, whether small, medium or large. Based on the same, online catalog product categories can be defined in your e-store.
All you need to do is, create parent categories, include subcategoriess which will effectively help in the navigation of your users and know all about what’s out there. Always keep in mind that your customer comes first and so do their filters for boosting sales!
Final Words
Your business is important, invest in it the right way. Give thought to the following pointers given by experts over the years which are relevant as of 2020:
- Define your requirements
- Think about the data you require
- Understand the different ways in which your data works for you
- Think about eCommerce providers and design your system in-sync
- Know how your customers like viewing products
Data is abundantly available out there however, only you have unique data access to which is relevant to your business and industry. With eCatalog Management Softwares, you can easily access interface to customers. More importantly, eCatalog Management has repeatedly proven to increase sales by 43%.
It’s high time you go for the eCommerce Management system!
