Wildcraft partners with Vinculum to fuel their growth

All about Wildcraft:

Wildcraft is one of India’s leading outdoor clothing and equipment company with a vast offline presence. The company is headquartered in Bangalore and employs 2000+ skilled manpower.

The company’s products are sold in over 130 exclusive stores and 2,500 multi-branded stores in India with plans to open 40-50 exclusive stores every year. Wildcraft also sells its products online on various marketplaces like Myntra, Jabong, and Flipkart along with its own eCommerce website.

Wildcraft partnered with us to scale up their online operations and give seamless shopping experience to their customers.

Key Challenges:

Established in the late 1990s, Wildcraft was born out of a need to create reliable and great quality outdoor gear and equipment in India.

The outdoor gear and equipment industry in India was rather unorganized when Wildcraft was created. In the recent years, India has seen a massive growth in appetite for outdoors and adventure.

With this growth, their challenges were –

• Automation of business processes to enable an efficient and seamless fulfillment cycle of online orders and manage their inventory efficiently.
• A robust SaaS-based system to enable O2O transformation. This could be achieved via a solution encompassing a real-time view of inventory across channels, multi-channel order management, and fulfillment.

The information about the products and inventory was maintained in silos. This lead to miscommunication and high turnaround time as there was no central pool of inventory available.

What they required was a robust system that could help them manage their operations in an efficient and streamlined way.

The Vinculum Solution:

We worked with Wildcraft to help them overcome the challenges they were facing and fulfilled their needs. We implemented our Vin eRetail O2O suite, that consists of order management module with ready product integrations to marketplaces, web stores, and ERP systems.

This one-stop solution automated the process of order fulfillment from marketplaces and web stores. This allowed them to –

• Grow and fulfill orders faster and most cost effectively.
• Reduce manual dependency, leading to better inventory management
• Scale up their online operations.
• Arranging inventory batches, leading to better inventory management.

The implementation of our system meant savings on costs and resources, reduced manual processes, and improved order and inventory management.

What lies ahead?

Wildcraft is now looking to expand on a global scale, and scale up its business.

The Bangalore-based firm is looking to have 500 exclusive brand stores (EBOs) in India by 2020, up from 140 at present and double the number of points of sales to up to 8,000.

They plan to enhance their presence in the Middle East, South East Asia and in neighboring countries like Sri Lanka and Nepal.

Here is the complete success story of how we helped Wildcraft.